Ubiquo logo: The golden ratio

We are designing a new version of Ubiquo's logo.

We are working on two lines: a completely new logo and a new interpretation of the current one.

Today I'll talk a little about the completely new logo version.

In this new version we want to introduce the concept of "golden ratio".

Mathematicians, architects,... have studied the golden ratio because of its unique and interesting properties, and it seems that "golden ratio" is in the majority of elements that surround us and is considered as "the perfect proportions".
We want you to find it in Ubiquo too.

Ok, for me there is not perfection, but golden ratio approximates my own sense of good proportions.

Here I show some of the tests I've done so far. I'll upload more.

In my opinion, "golden ratio" as a logo, aesthetically is a figure too classic for what it means Ubiquo, but we are trying to re-interpret it.

What do you think about it?

(download)

Posted by Carles Garcia Padrao

May 10, 2010

Ramon Salvadó said...

Considering all the work done so far I think it would be better to forget about "the golden ratio" and go for a more evolutive approach using our current logo as a base.

It seems, at least to me, that this thing it's difficult to use in logo design. And maybe it is to "common" to be used.

Ubiquo logo: The golden ratio

Comments (1)

Leave a comment...